William Hill officially announced the closure of three online casinos brand

William Hill officially announced the closure of three online casinos brand

One of the world’s largest operators of gambling entertainment William Hill has decided to make major changes to the development of its business. In an email to affiliates, the company announced the closure of three of its own online casinos. These are EuroGrand, William Hill Casino Club and 21Nova.

All three sites will stop adding customer base from November 29 and their final closure is scheduled for January 24, 2022. It is important to note that until that date, registered casino users will be able to play or withdraw funds.

According to the email, the company has decided to close three brands in order to focus on its two main lines of business, William Hill and Mr. Green. The official confirmation of this information was made in order to assure the remaining branches to continue implementing the long-term development plan approved at the beginning of the year.

“We are closing EuroGrand, William Hill Casino Club and 21Nova. After careful analysis, a strategic decision was made to focus on the flagship brands – William Hill and Mr Green. Along with this we have no plans to further optimize the portfolio, we are still committed to promoting the main vectors of work. On November 26, all marketing material for these online casinos will be removed, and three days later, new customer registrations will be completed. Users will be able to play or make financial transactions until January 24, 2022. After that date, EuroGrand, William Hill Casino Club and 21Nova will no longer offer services or products,” the operator said in an official statement.

The EuroGrand and 21Nova sites were launched in 2006. The latter was originally owned by Crown Solution Gaming, but then officially became part of William Hill’s business. In 2009, the industry giant launched its online casino, William Hill Casino Club.

As a reminder, Pragmatic Play integrated its iconic online slot, Sweet Bonanza, into the live casino platform.

Sarah Richardson

Hi! My name is Sarah Richardson and I am a gambling analyst, I do analytics and forecasting from more than 10 years, I write interesting articles and express my opinion in gambling and betting directions. As well as reviews of different games. As well as application testing, sports forecasts and much more. Read my blog. I share my tips, observations and thoughts.